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ART WEAR

Art Wear was the concept used by artist Verônica Alkmim França to define her work in the early 1990s in Brazil. Verônica went against the grain of the big publishing launches and creatively bet on another proposal, creating an original space in the field of art, without any ties to brands. This innovation gave rise to interpretations that led to numerous discussions about the fine line that separates design, fashion and art. Verônica has also innovated by presenting her work in solo exhibitions in museums and cultural organisations, inspiring emerging generations.The first solo exhibition of Wearable Art was held by Verônica Alkmim França and opened at the Cultural Foundation of Curitiba, Paraná, in 1991. It was subsequently shown at the Palácio das Artes in Belo Horizonte in 1992, at the Oswald de Andrade Cultural Foundation in São Paulo, Brazil, in 1992, and at the National Costume Museum in Lisbon, Portugal, in 1997.

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